Marketing and Promotion

Maintaining an online profile, maximising opportunities via social media, taking advantage of ‘word of mouth’ recommendations, plus offering memorable merchandise can all be crucial elements in establishing a presence in music industry.

Last updated: 20 December 2023

Essentials

Creating an Identity

Endorsement Deals

Merchandising

Hiring a Music PR

Getting Press

Showcasing Your Music

Writing a Biog for your Band

Promoting Yourself Online

Know-how

Member-only

Making Your Content Accessible

The methods you can use to make your music and your other content accessible to the broadest range of disabled people possible.

Improving Online Profile

Harness the profile-boosting power of the web and you’ll put your career on the fast track.

Member-only

8 Ways to Make your MU Profile Stand Out

The MU Member Directory is a great way to advertise your skills and for potential engagers to find you.

Upcoming events

Last chance to book

Wooden person stepping across ascending blocks, there are coins on the final step representing financial growth. In the background there are icons of a laptop, phone and PC, representing distribution.

10 May 2024

How To Get a Publishing Deal and Do You Need One?

An online introduction to the world of publishing deals for songwriters, available to MU members based in Scotland and Northern Ireland.

Online Member only

Last chance to book

A tiny guitar amp sits on sand with the sun setting behind it.

12 May 2024

Free Portable Appliance Testing (PAT) Bangor

Open to MU members in the Wales and South-West England Region only, this is an opportunity to ensure that your equipment is safe and you are able to provide assurances for your insurance, venues and bookers.

Bangor

Last chance to book

stacked rocks on the shore against blue sky

13 May 2024

Guided Meditation

An extremely efficient and powerful meditation practice, based on Ascension meditation techniques.

Online Member only

Get the recognition you deserve with MU membership

Access expert training, advice and services whether you are a full-time professional musician, occasional gig player, part-time music teacher or anything in between.

Learn from our regular events, online and in person
Connect with other musicians
Read our career advice tailored for music industry
Get advice specific to your needs on demand by reaching out to us

Explore the career advice

Get the recognition you deserve with MU membership

Marketing news and features

Close up of the track listing of SGT. Pepper's Lonely Hearts Club Band by the Beatles on a gold LP.

Industry Insights: How to Sequence a Music Album

Deciding which tracks should go where in the running order of an album can be pivotal. Two artists and one producer tell what works for them.

Published: 26 January 2024

The Houses of Parliament on a bright Summer evening, lit up with some bright orange lights.

Recipients of Parliamentary Jazz Awards Announced for 2023

The Parliamentary Jazz Awards which were announced on Tuesday 4 July celebrate and recognise the vibrancy, diversity, talent and breadth of the jazz scene throughout the United Kingdom.

Published: 10 July 2023

Busker Charlotte Campbell, a white woman with long blonde hair sings in an outdoor location, smiling into the microphone and strumming an acoustic guitar.

Singer-Songwriter Charlotte Campbell on Making Connections Through Busking

For Charlotte Campbell, busking is so much more than a career stepping stone. It’s a medium that offers immediacy and a powerful way to connect with her audience. We follow her career from the BRIT School to the Southbank.

Published: 03 May 2023

Microphone in radio studio and red 'on air' sign.

How to Get Your Music Played on the Radio

Getting your music played on national radio has never been easy and it’s getting even tougher. Here’s how to improve your chances.

Published: 28 March 2023

10 Tips to Help Musicians Make Money from Patreon

One decade on from the launch of Patreon, the MU focuses on how to get the best out of this popular membership subscription platform.

Published: 21 March 2023

Cookies on Musicians' Union

Use your voice

Popular searches

Marketing and Promotion

Essentials

Creating an Identity

Endorsement Deals

Merchandising

Hiring a Music PR

Getting Press

Showcasing Your Music

Writing a Biog for your Band

Promoting Yourself Online

Know-how

Making Your Content Accessible

Improving Online Profile

8 Ways to Make your MU Profile Stand Out

Upcoming events

Last chance to book

How To Get a Publishing Deal and Do You Need One?

Last chance to book

Free Portable Appliance Testing (PAT) Bangor

Last chance to book

Guided Meditation

Get the recognition you deserve with MU membership

Marketing news and features

Industry Insights: How to Sequence a Music Album

Recipients of Parliamentary Jazz Awards Announced for 2023

Singer-Songwriter Charlotte Campbell on Making Connections Through Busking

How to Get Your Music Played on the Radio

10 Tips to Help Musicians Make Money from Patreon